Project Definition
- The project is to redesign a commercial website.
- To redesign Krispy Kreme's website.
- To improve the interface design and better site navigation
Current Site’s Analysis Goals
- To look at the Krispy Kreme’s history, doughnuts menu, latest news and privacy policy page
- Another away to show the doughnuts menu instead of using flash
- Better view of news banner
- Bigger space for content
- Gives a better typ treatment
Client’s Analysis
- Doughnuts shop (glazed doughnuts and served warm)
- First shop was in Winston-Salem, North Carolina, USA in 1937
- When the hot light is on, we are making hot original glazed doughnuts!
Short & Long-term Site Goals
- Increase the business value by putting up promotions
- Highlights of the month
- Introducing new recipe (doughnut)
Target Audience
- Family
- Youngsters / teenagers
- Adults
- Children
Competitor Analysis
- More interactive navigation
- Focus on their promotional item
- Selling their services
Idea & Concept Implementation
They have their own identity colour which is hallmark green, white and red. They also have their identity pattern which is the dotted green on white background. The identity colour and pattern will remain the same.
Will put the latest news and sneak peak of each section as a shortcut on the main page. Doughnuts section will not be in flash and better type treatment on privacy policy page because of the overloaded info. Bigger space for content but will remain the concept of no scrolling.
